The UK’s reputation as a global investment destination hit rock bottom last April, when Microsoft President Brad Smith said The European Union was a more attractive place to start a business.

Yet 10 months later, A host of FTSE100 CEOs tell us confidence is recovering. And for all the talk of British decline, official figures suggest the UK remains the top investment destination after the US, trumping even China.

Our Bloomberg Radio anchor Caroline Hepker has spent the past two months talking to Britain's business elite. Here's what they told her. 

The UK’s reputation as a global investment destination hit rock bottom last April, when Microsoft President Brad Smith said The European Union was a more attractive place to start a business. Yet 10 months later, A host of FTSE100 CEOs tell us confidence is recovering. And for all the talk of British decline, official figures suggest the UK remains the top investment destination after the US, trumping even China. Our Bloomberg Radio anchor Caroline Hepker has spent the past two months talking to Britain's business elite. Here's what they told her.

Bloomberg Daybreak delivers today's top stories, with context, in just 15 minutes. Get informed from Bloomberg's 2,700 journalists and analysts in 120 countries.

Bloomberg Daybreak delivers today's top stories, with context, in just 15 minutes. Get informed from Bloomberg's 2,700 journalists and analysts in 120 countries.

Bloomberg Daybreak: Europe Edition

Is There A Bullish Case For Britain?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/42703dcb-ab5a-4480-9442-b12600f24ee0/transcript

Advertisement