It might seem like the conversation about the metaverse right now is a combination of jokes about Mark Zuckerberg’s digital legs, snark about the cost of virtual reality headsets, and a real lack of clarity on why any corporation might want to be in the space. 

So we asked Matthew Boyle, a Bloomberg reporter who’s written a lot about the future of work, to help explain what’s going on here. Specifically, what’s happening with businesses hiring Chief Metaverse Officers - and what these folks do all day.