WWE Superstar Charlotte Flair (Ashley Fliehr) has joined Self-Care Is For Everyone (SCIFE) as the brand’s first Angel Investor and official Brand Champion. Ashley’s investment will directly fund SCIFE’s expansion from a viral apparel-led advocacy brand into a multi-platform mental health media and product company. For Ashley, this investment is deeply personal — as an elite performer who has navigated the pressures of global visibility, injury, reinvention, and resilience, she believes mental strength and emotional well-being are foundational to long-term success.

Backing SCIFE is her commitment to normalizing self-care conversations and ensuring mental health support is accessible, aspirational, and stigma-free for the next generation. She speaks with Bloomberg's Carol Massar and Norah Mulinda.