For a few brief, shining moments, the dream of Milton Friedman must have seemed closer to reality in corporate America than ever before. Donald Trump had been reelected president, and the tax cuts and regulatory loosening he’d promised were on the horizon. Whatever leverage ordinary workers had managed to scrape together in the years following the Covid-19 pandemic had mostly been quashed, and surely the incoming administration would take care of what remained. Gone, too, were the days when executives would have to evince corporate disapproval of racism or sexism or homophobia if they didn’t feel like it, as many of them had been goaded into doing during #MeToo or the Black Lives Matter movement. They could get out of talking about politics—which is not quite the same as getting out of politics, period—and get back to maximizing shareholder value however they pleased..

Bloomberg Businessweek Senior Reporter Amanda Mull discusses how corporations have largely avoided criticizing Trump, with some leaders only speaking out after extreme circumstances, such as the killing of a Minnesota man by CBP agents, and even then their statements have been muted and avoided direct condemnation.