Founded in 2002, True Religion emerged onto the Los Angeles denim scene by disrupting the construction of the classic five-pocket jean. With its five-needle thread at two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for style that was unlike any other denim brand in the world. Today, True Religion is worn by athletes, musicians, artists, and loyal customers alike with the company putting its focus on producing high quality premium denim, sportwear and other apparel for men, women and kids.
Michael Buckley, the CEO of True Religion, discusses the apparel brand's growth strategy and pursuit of becoming a billion-dollar business in the coming years. Michael speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.