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The Science Behind Interacting With Brands

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Mario Natarelli, Managing Partner at MBLM, discusses how consumers interact with the brands they love. Bloomberg Personal Finance Reporter Misyrlena Egkolfopoulou talks about her story “Sneakerhead Allegedly Operated a Massive Air Jordan Ponzi Scheme." Julie Zhuo, Co-Founder at Inspirit, discusses her book "The Making of a Manager: What to Do When Everyone Looks to You." And we Drive to the Close with Katie Nixon, CIO at Northern Trust Wealth Management. 

Hosts: Tim Stenovec and Katie Greifeld Producer: Sara Livezey

 
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Bloomberg Businessweek

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