The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF.

Today, the debate is no longer about authenticity. It is about value perception, branding, sustainability, craftsmanship, transparency and consumer preference. Lab-grown diamonds are now widely accepted as real diamonds, with the same physical, chemical and optical properties as mined diamonds. The FTC and international trade standards recognize laboratory-grown diamonds as diamonds, provided disclosure is clear. Consumer perception has shifted dramatically over the last few years, moving the discussion away from origin and towards quality, craftsmanship, light performance and value. Lab-grown diamonds should not be confused with simulants such as cubic zirconia or moissanite, which are not carbon-based diamonds.

On this episode, Carol and Tim speak with:
Nathalie Morrison, Astrea London Founder
Brett Mufson, President of Fontainebleau Development
Kristy Ellmer, BCG US Managing Partner & Director AND co-author of 'How Change Really Works'

The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: <a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>. Today, the debate is no longer about authenticity. It is about value perception, branding, sustainability, craftsmanship, transparency and consumer preference. Lab-grown diamonds are now widely accepted as real diamonds, with the same physical, chemical and optical properties as mined diamonds. The FTC and international trade standards recognize laboratory-grown diamonds as diamonds, provided disclosure is clear. Consumer perception has shifted dramatically over the last few years, moving the discussion away from origin and towards quality, craftsmanship, light performance and value. Lab-grown diamonds should not be confused with simulants such as cubic zirconia or moissanite, which are not carbon-based diamonds. On this episode, Carol and Tim speak with:
<ul>
<li>Nathalie Morrison, Astrea London Founder</li>
<li>Brett Mufson, President of Fontainebleau Development</li>
<li>Kristy Ellmer, BCG US Managing Partner &amp; Director AND co-author of 'How Change Really Works'</li>
</ul>

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and Tim Stenovec cover the changing world of money, power and technology. You can watch and listen to Businessweek LIVE on YouTube, weekdays from 2PM to 5PM ET: http://bit.ly/3vTiACF. 

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and Tim Stenovec cover the changing world of money, power and technology.&nbsp;You can watch and listen to Businessweek LIVE on YouTube, weekdays from 2PM to 5PM ET:&nbsp;<a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>.&nbsp;

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.

Bloomberg Businessweek

The Future of the Diamond Industry

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4328bb17-e8a2-4213-9df7-b44f015415e2/transcript