Amber Atherton, CEO of Zyper, discusses creating authentic content for consumers to combat influencer fatigue. She talks about the backlash against Facebook by Gen Z and how she connects social networks with brands.

Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.

Amber Atherton, CEO of Zyper, discusses creating authentic content for consumers to combat influencer fatigue. She talks about the backlash against Facebook by Gen Z and how she connects social networks with brands.Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and Tim Stenovec cover the changing world of money, power and technology. You can watch and listen to Businessweek LIVE on YouTube, weekdays from 2PM to 5PM ET: http://bit.ly/3vTiACF. 

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and Tim Stenovec cover the changing world of money, power and technology.&nbsp;You can watch and listen to Businessweek LIVE on YouTube, weekdays from 2PM to 5PM ET:&nbsp;<a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>.&nbsp;

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.

Bloomberg Businessweek

The Fall of Facebook's Influence

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/76ac5f27-efde-4fd4-8f1d-ae2b008b2e06/transcript