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The Fall of Facebook's Influence

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Amber Atherton, CEO of Zyper, discusses creating authentic content for consumers to combat influencer fatigue. She talks about the backlash against Facebook by Gen Z and how she connects social networks with brands.

Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.

 
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Bloomberg Businessweek

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and  
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