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SK Hynix Inc. is considering new ways of selling access to its memory chips, including a concept called “memory as a service,” suggesting customers could rent usage from the South Korean company rather than purchasing the actual semiconductors. “We could actually deliver some other business models,” SK Group Chairman Chey Tae-won said in an interview with Bloomberg Television. “We could be memory servicers, memory as a service. In the future, that is another area where we could actually focus.”

Chey, whose company controls SK Hynix, made the comments after the South Korean chipmaker raised $26.5 billion with its American depositary receipt offering, the largest ever US first-time share sale by a foreign company. SK Hynix’s ADRs opened about 14% above their offering price.

Chey didn’t specify exactly how such a business model would work and said new software would be needed to enable it. But tech companies have run “software as a service” businesses and other variations in which clients can pay usage fees to access software or computing power rather than buy it outright. Chey said the goal of such a new service would be to solve the bottleneck of memory capacity.

On this episode, Carol Massar and guest host Isabelle Lee speak with:

• Ed Ludlow, Bloomberg Tech Host
• Nina Trentmann, Bloomberg News Senior Editor AND Chris Stansbury, CFO, Lumen on Lumen's Data-Center Fiber Deals, Alkira acquisition
• Stuart Paul, Bloomberg Economics US & Canada Economist on Fed’s Warsh Names Leadership for Five New Task Forces
• Richard O'Brien, GM at Giesen Wine on Giesen’s early entry into the non-alcoholic wine category and the evolution of Giesen 0% into the #1 premium NA wine brand in the U.S.