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Rare Apple Sell Call, Using Data to Predict Behavior

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Craig Moffett, Founding Partner and Senior Analyst at MoffettNathanson on why he downgraded Apple stock to "sell". Columbia Business School Professor Sandra Matz on her book Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior.

Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan and Sebastian Escobar

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Bloomberg Businessweek

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance  
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