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Audi introduced its newest car, the Nuvolari, a hybrid with a 1,000-horsepower, V-8 engine, which will share hardware with its Volkswagen AG sister brand, Lamborghini. The Nuvolari is a halo car, created to attract attention and generate excitement around the Audi brand, with an estimated price of $686,000 and only 499 units to be made. The concept of a halo car is changing, with the rise of electrification and domestic alternatives in China, making it challenging for traditional automakers to create vehicles that provoke a visceral reaction and justify their high prices.

For more, Carol Massar and guest host Emily Graffeo speak with Hannah Elliott, Bloomberg Pursuits Staff Writer, Car Critic and Co-Host of the 'Hot Pursuit' Podcast