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Tennis superstars Serena and Venus Williams play open mixed doubles Friday night, drawing a crowd to the Billie Jean King Tennis Center in Queens, NY ahead of Labor Day Weekend. Between the food, drinks, interactive viewing options, and fan experiences -- the USTA and its partners say they work year-round to put on the massive event. Bloomberg Businessweek Daily is live from the grounds of the US Open, speaking to tennis industry experts and the companies that turn the sports tournament into a viral event.

On today's episode:

• Jon Wertheim, Sports Illustrated Senior Editor & 60 Minutes Correspondent
• Ben Rothenberg, Tennis Reporter
• Kameryn Stanhouse, IBM Global VP of Sports & Entertainment & Tyler Sidell, IBM Technical Director
• Chris Studley, USTA Managing Director of Event Services