When French President Emmanuel Macron walked out onto a Davos stage sporting a pair of reflective blue aviator sunglasses, Stefano Fulchir, the CEO of iVision Tech SpA, did a double take. Almost immediately, orders starting pouring in for Macron’s frames, the brand’s Doublé or Laminé aviators that retail for €659. The attention on the sunglasses garnered almost as much commentary as Macron’s speech in which he blasted US trade policy.
The French president wore the sunglasses after having what he termed a benign but unsightly issue, about which he joked last week in France. A spokesman for Macron confirmed the glasses were part of Henry Jullien’s brand.
Stefano discusses the sudden sales boom for the high-end eyewear, and the family-owned company's growth plans. He speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.