The people, companies and trends shaping the global economy. 

Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. 

LIV Golf is hunting for new investors after Saudi Arabia ended its ongoing financial support for the loss-making league that briefly challenged the PGA Tour’s supremacy. 

In a statement Thursday, LIV Golf announced it had appointed a new board led by turnaround consultants Gene Davis and Jon Zinman and is looking for talks with prospective global investors to help continue the league. 

Following weeks of speculation, Saudi Arabia’s Public Investment Fund publicly confirmed its decision to stop funding LIV after the 2026 season, which is scheduled to end in August. 

Today’s episode features: 
Randall Williams, Bloomberg News US Sports Business Reporter 
Christina Stembel, Farmgirl Flowers Founder & CEO on one week out from Mother’s Day 
Chris Rovzar, Bloomberg Pursuits Editor on feature: There’s Never Been This Much Pressure for Men to Look Good at 60 
Dan Sheridan, Brooks Running CEO

The people, companies and trends shaping the global economy.&nbsp;
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF.&nbsp;
LIV Golf is hunting for new investors after Saudi Arabia ended its ongoing financial support for the loss-making league that briefly challenged the PGA Tour&rsquo;s supremacy.&nbsp;
In a statement Thursday, LIV Golf announced it had appointed a new board led by turnaround consultants Gene Davis and Jon Zinman and is looking for talks with prospective global investors to help continue the league.&nbsp;
Following weeks of speculation, Saudi Arabia&rsquo;s Public Investment Fund publicly confirmed its decision to stop funding LIV after the 2026 season, which is scheduled to end in August.&nbsp;
Today&rsquo;s episode features:&nbsp;
<ul>
<li>Randall Williams, Bloomberg News US Sports Business Reporter&nbsp;</li>
<li>Christina Stembel, Farmgirl Flowers Founder &amp; CEO on one week out from Mother&rsquo;s Day&nbsp;</li>
<li>Chris Rovzar, Bloomberg Pursuits Editor on feature: There&rsquo;s Never Been This Much Pressure for Men to Look Good at 60&nbsp;</li>
<li>Dan Sheridan, Brooks Running CEO</li>
</ul>

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and Tim Stenovec cover the changing world of money, power and technology. You can watch and listen to Businessweek LIVE on YouTube, weekdays from 2PM to 5PM ET: http://bit.ly/3vTiACF. 

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and Tim Stenovec cover the changing world of money, power and technology.&nbsp;You can watch and listen to Businessweek LIVE on YouTube, weekdays from 2PM to 5PM ET:&nbsp;<a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>.&nbsp;

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.

Bloomberg Businessweek

LIV Golf Seeks New Investors, Brooks Running CEO Dan Sheridan

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/661caeda-d054-452a-b947-b43d0161eb30/transcript