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LIV Golf is hunting for new investors after Saudi Arabia ended its ongoing financial support for the loss-making league that briefly challenged the PGA Tour’s supremacy.
In a statement Thursday, LIV Golf announced it had appointed a new board led by turnaround consultants Gene Davis and Jon Zinman and is looking for talks with prospective global investors to help continue the league.
Following weeks of speculation, Saudi Arabia’s Public Investment Fund publicly confirmed its decision to stop funding LIV after the 2026 season, which is scheduled to end in August.
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