Having experienced the devastating consequences of online criminal activity, founder and CEO, Andrew Bud, vowed to find a safe and secure way for organizations to verify the genuine presence of an individual. To enable this to happen it was necessary to ensure that the person setting up an online account was an actual person, and then authenticate that person whenever they return to use a digital service or verify their identity at secure locations.

The Big Idea was to use facial biometrics and controlled illumination to assure the genuine presence of a human being. Why facial biometrics? Because most government-issued identity documents contain a picture of a face and an identity can be verified against a trusted source. Why controlled illumination? Because it’s completely effortless for the user – with no instructions to follow or complex actions required. Just a brief, simple selfie capture that takes just seconds to complete. This gives the most secure assurance that an individual is not an imposter, a photo, a mask, a deepfake video, or a multitude of other sophisticated cyber attack tactics being used by criminal gangs worldwide. iProov does facial verification, not facial recognition. The difference is, with verification tech like iProov's, the user consents, and derives a benefit from it.

Having experienced the devastating consequences of online criminal activity, founder and CEO, Andrew Bud, vowed to find a safe and secure way for organizations to verify the genuine presence of an individual. To enable this to happen it was necessary to ensure that the person setting up an online account was an actual person, and then authenticate that person whenever they return to use a digital service or verify their identity at secure locations. The Big Idea was to use facial biometrics and controlled illumination to assure the genuine presence of a human being. Why facial biometrics? Because most government-issued identity documents contain a picture of a face and an identity can be verified against a trusted source. Why controlled illumination? Because it&rsquo;s completely effortless for the user &ndash; with no instructions to follow or complex actions required. Just a brief, simple selfie capture that takes just seconds to complete. This gives the most secure assurance that an individual is not an imposter, a photo, a mask, a deepfake video, or a multitude of other sophisticated cyber attack tactics being used by criminal gangs worldwide. iProov does facial verification, not facial recognition. The difference is, with verification tech like iProov's, the user consents, and derives a benefit from it.

Carol Massar and Tim Stenovec bring you reporting from the magazine that helps global leaders stay ahead, plus insight on the people, companies and trends shaping today's complex economy.  Watch us LIVE on YouTube: http://bit.ly/3vTiACF.

Carol Massar and Tim Stenovec bring you reporting from the magazine that helps global leaders stay ahead, plus insight on the people, companies and trends shaping today's complex economy.&nbsp; Watch us LIVE on YouTube: <a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>.

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.

Bloomberg Businessweek

ICYMI: Facial Recognition vs Facial Verification

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