Holland, Michigan-based CraftCo. Brands has a diverse portfolio of innovative distilled alcoholic beverages comprised of more than 30 spirits and liqueurs across the bourbon, gin, vodka, rye, and ready-to-drink categories. CraftCo. competes in an industry that is increasingly dominated by consolidation, the speed with which companies can get their products to the shelves, and ever-evolving trends.

Ali Anderson, the company's CEO, discusses the state of the alcohol industry, consumer habits and the potential impact of tariffs for her business. Ali speaks with Tim Stenovec and Carol Massar on Bloomberg Businessweek Daily.