Brad Finkel founded Hoboken Farms in 1992. His family has had deep roots in Hoboken dating back to around 1895. As a youngster, whenever Brad visited friends, he was always asked to bring fresh bread, mozzarella, and pastas from Hoboken's local shops. Soon, neighbors and ex-Hobokenites who missed these local delicacies began requesting deliveries as well. Brad saw an opportunity and started a small business to meet this demand.

Hoboken Farms, once a part-time endeavor, became Brad's full-time obsession. As his community grew to encompass around 800 markets annually, so did his commitment to providing nourishment and inspiration through food and family. Brad details his growing line of farm market products and how a critical new investment is helping Hoboken Farms continue its evolution into a beloved supermarket brand. Brad speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.