Gen Alpha, the cohort born from 2010 to 2024, has been subject to harsh critiques, including being addicted to phones, lacking self-discipline and social skills, and being unable to read or spell. Despite these criticisms, Gen Alphas have strengths such as teamwork, empathy, honesty, and creativity, and are highly tuned into world events and global issues due to their access to global platforms and networks.

Bloomberg Businessweek Contributing Writer Stacey Vanek Smith discusses how Gen Alphas are already showing significant spending power and influence over adult purchasing decisions, with many having a strong sense of self-expression and a desire for luxury products, and are expected to play a major role in shaping the future of work and technology.

Gen Alpha, the cohort born from 2010 to 2024, has been subject to harsh critiques, including being addicted to phones, lacking self-discipline and social skills, and being unable to read or spell. Despite these criticisms, Gen Alphas have strengths such as teamwork, empathy, honesty, and creativity, and are highly tuned into world events and global issues due to their access to global platforms and networks.
Bloomberg Businessweek Contributing Writer Stacey Vanek Smith discusses how Gen Alphas are already showing significant spending power and influence over adult purchasing decisions, with many having a strong sense of self-expression and a desire for luxury products, and are expected to play a major role in shaping the future of work and technology.

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Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and Tim Stenovec bring you insight on the people, companies and trends shaping today's complex economy.&nbsp; You can watch and listen to Businessweek LIVE on YouTube, weekdays from 2PM to 5PM ET: <a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>.&nbsp;

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Bloomberg Businessweek

Gen Alpha Arrives With Very Grown Up Spending Power

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