Gen Alpha, the cohort born from 2010 to 2024, has been subject to harsh critiques, including being addicted to phones, lacking self-discipline and social skills, and being unable to read or spell. Despite these criticisms, Gen Alphas have strengths such as teamwork, empathy, honesty, and creativity, and are highly tuned into world events and global issues due to their access to global platforms and networks.

Bloomberg Businessweek Contributing Writer Stacey Vanek Smith discusses how Gen Alphas are already showing significant spending power and influence over adult purchasing decisions, with many having a strong sense of self-expression and a desire for luxury products, and are expected to play a major role in shaping the future of work and technology.