James D. White is a seasoned corporate leader with over thirty years' experience in the consumer products, retail, and restaurant industries. As CEO of Jamba Juice from 2008–2016, he led the successful turnaround and transformation of the company. He is an experienced corporate director and adviser with twenty years of experience serving on more than fifteen public and private boards. White currently chairs the board of the Honest Company.

James explains why he believes that culture is essential building block for an organization’s success, and details his new book, "Culture Design: How to Build a High-Performing, Resilient Organization with Purpose," which he co-wrote with his daughter, Krista. James speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.