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The unveiling of the $640,000 Ferrari Luce drew largely negative reactions from industry analysts and social media influencers alike, who compared the four-door, five seater’s design to mass-market EVs. For the Luce, Ferrari moved away from the style associated with design chief Flavio Manzoni and tapped Apple Inc.’s former head of design, Jony Ive, to shape the vehicle.

For more, Tim Stenovec and Alex Semenova speak with Hannah Elliott, Bloomberg Pursuits Staff Writer and Car Critic AND Co-Host of the 'Hot Pursuit' Podcast