Emily Heyward, Co-Founder and Chief Brand Officer at Red Antler, discusses how consumers expect more from brands and are choosing companies who make a difference. She also talks about her new book "Obsessed: Building a Brand People Love from Day One."

Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.

Emily Heyward, Co-Founder and Chief Brand Officer at Red Antler, discusses how consumers expect more from brands and are choosing companies who make a difference. She also talks about her new book "Obsessed: Building a Brand People Love from Day One."Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more. Watch us LIVE on YouTube: http://bit.ly/3vTiACF.

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more. Watch us LIVE on YouTube: <a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>.

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.

Bloomberg Businessweek

Consumers Using Power to Demand Change

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2592fc2b-d196-413e-9a84-ae2b006d0e33/transcript

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