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The University of Kansas's David Booth Kansas Memorial Stadium is undergoing an $800 million renovation that includes luxury seats and amenities, showing how the new financial model in college sports resembles that of professional teams. Colleges are looking for new revenue sources, such as fancier facilities that can command higher ticket prices and host concerts and other events, to help pay for expenses like player compensation and coach salaries. Meantime, a bipartisan bill called the Protect College Sports Act aims to regulate the changing landscape of college sports by putting guardrails around name, image, and likeness deals and allowing schools to spend more on player retention, with the legislation likely to pass the Senate. 

For more, guest hosts Alexis Christoforous and Lisa Mateo speak with Janet Lorin, Bloomberg News Higher Education Reporter.

The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: <a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a> The University of Kansas's David Booth Kansas Memorial Stadium is undergoing an $800 million renovation that includes luxury seats and amenities, showing how the new financial model in college sports resembles that of professional teams. Colleges are looking for new revenue sources, such as fancier facilities that can command higher ticket prices and host concerts and other events, to help pay for expenses like player compensation and coach salaries. Meantime, a bipartisan bill called the Protect College Sports Act aims to regulate the changing landscape of college sports by putting guardrails around name, image, and likeness deals and allowing schools to spend more on player retention, with the legislation likely to pass the Senate. For more, guest hosts Alexis Christoforous and Lisa Mateo speak with Janet Lorin, Bloomberg News Higher Education Reporter.

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Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and Tim Stenovec cover the changing world of money, power and technology.&nbsp;You can watch and listen to Businessweek LIVE on YouTube, weekdays from 2PM to 5PM ET:&nbsp;<a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>.&nbsp;

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.

Bloomberg Businessweek

College Sports Go Pro on Player Pay, Arenas, $50 Million Coaches

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