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College Sports Go Pro on Player Pay, Arenas, $50 Million Coaches

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The University of Kansas's David Booth Kansas Memorial Stadium is undergoing an $800 million renovation that includes luxury seats and amenities, showing how the new financial model in college sports resembles that of professional teams. Colleges are looking for new revenue sources, such as fancier facilities that can command higher ticket prices and host concerts and other events, to help pay for expenses like player compensation and coach salaries. Meantime, a bipartisan bill called the Protect College Sports Act aims to regulate the changing landscape of college sports by putting guardrails around name, image, and likeness deals and allowing schools to spend more on player retention, with the legislation likely to pass the Senate.

For more, guest hosts Alexis Christoforous and Lisa Mateo speak with Janet Lorin, Bloomberg News Higher Education Reporter.

 
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