Scott Goodson, CEO of StrawberryFrog, discusses his book "Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company.”

Host: Carol Massar. Producer: Paul Brennan.

Scott Goodson, CEO of StrawberryFrog, discusses his book "Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company.”Host: Carol Massar. Producer: Paul Brennan.

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and Tim Stenovec cover the changing world of money, power and technology. You can watch and listen to Businessweek LIVE on YouTube, weekdays from 2PM to 5PM ET: http://bit.ly/3vTiACF. 

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and Tim Stenovec cover the changing world of money, power and technology.&nbsp;You can watch and listen to Businessweek LIVE on YouTube, weekdays from 2PM to 5PM ET:&nbsp;<a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>.&nbsp;

Carol Massar and Tim Stenovec bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.

Bloomberg Businessweek

Brands Speaking Out for Good

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/68e3b764-1510-4165-a116-ae2b003b99ac/transcript