Big Movies Provide Big Opportunities for Brands

 

Tom Lesinski, CEO of NCM, discusses how a resurgence in movie going provides an opportunity for brands to reach a highly sought-after audience.
Hosts: Tim Stenovec and Barry Ritholtz. Producer: Paul Brennan. 

 

Bloomberg Businessweek

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and … 

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