Authors Talk 'What Games Teach Us About Making Products People Love'

 

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Video game maker veteran Bing Gordon helped launch the company that brought some of the most iconic games to the world. He and his daughter Chloe are out with a new book 'Everybody Wins: What Games Teach Us About Making Products People Love' which aims to break down the 8 core elements of 'gamification', and how companies like Amazon are borrowing the video game strategy to drive growth.

 

Bloomberg Businessweek

Listen for reporting from the magazine that helps global leaders stay ahead. Hosts Carol Massar and … 

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