Novi is an AI shopping optimization platform for consumer packaged goods (CPG). It seeks to help retailers and brands ensure their products can be accurately found, trusted, and recommended by AI assistants such as ChatGPT and Claude by verifying and structuring SKU-level product data. Retailers including Macy’s, Sephora, Target, and Ulta, along with thousands of CPG brands, rely on Novi to optimize their product data for AI-driven discovery.

Kimberly Shenk, the company's CEO, discusses the impact of artificial intelligence on the retail sector during the holiday season as consumers increasingly use AI agents to perform deep-discount hunting, real-time product comparisons, and personalized gift curation. Kimberly speaks with Carol Massar and Vonnie Quinn on Bloomberg Businessweek Daily.