Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including an economist's examination into what certain student-athletes should have been paid while still in school. It was estimated that New Orleans Pelicans standout and former Duke basketball player Zion Williamson, for instance, would've made more than $5 million while with the Blue Devils. The study was done by David Berri, a sports economist and professor of economics at Southern Utah University. Also discussed are sagging National Basketball Association ratings this season, particularly those on national telecasts, and a plan being considered by the New York Times to offer its sports section as a standalone digital subscription. In addition, Barr has a discussion with auto racing legend Roger Penske, who recently reached agreement with Hulman & Co. to purchase the Indianapolis Motor Speedway and the IndyCar Series.

<p>Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including an economist's examination into what certain student-athletes should have been paid while still in school. It was estimated that New Orleans Pelicans standout and former Duke basketball player Zion Williamson, for instance, would've made more than $5 million while with the Blue Devils. The study was done by David Berri, a sports economist and professor of economics at Southern Utah University. Also discussed are sagging National Basketball Association ratings this season, particularly those on national telecasts, and a plan being considered by the New York Times to offer its sports section as a standalone digital subscription. In addition, Barr has a discussion with auto racing legend Roger Penske, who recently reached agreement with Hulman &amp; Co. to purchase the Indianapolis Motor Speedway and the IndyCar Series.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Zion Williamson Was Worth $5 Million a Year to Duke

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/baa62482-bd7f-4241-8296-ae390076dafd/transcript