Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including the brewing battle among the world's largest shoe and apparel companies for Duke star Zion Williamson, who hasn't even declared himself eligible for the National Basketball Association draft yet. Williamson, a freshman at Duke, may receive offers from as many as six brands, including Nike, Adidas, Under Armour, Puma and New Balance. Former sneaker executive Sonny Vaccaro said he expects Williamson to be at the center of what he called the biggest bidding war ever. Also discussed is the Alliance of American Football, which appears near its end after only about eight weeks of play. The league's owner, Tom Dundon, who also owns the NHL's Carolina Panthers, has decided to suspend operations. 

Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams

Producer: Madena Parwana

Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including the brewing battle among the world's largest shoe and apparel companies for Duke star Zion Williamson, who hasn't even declared himself eligible for the National Basketball Association draft yet. Williamson, a freshman at Duke, may receive offers from as many as six brands, including Nike, Adidas, Under Armour, Puma and New Balance. Former sneaker executive Sonny Vaccaro said he expects Williamson to be at the center of what he called the biggest bidding war ever. Also discussed is the Alliance of American Football, which appears near its end after only about eight weeks of play. The league's owner, Tom Dundon, who also owns the NHL's Carolina Panthers, has decided to suspend operations. Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Madena Parwana

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Zion Williamson Sparks Historic Sneaker Bidding War

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