Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including Jerry Jones's assertion that his Dallas Cowboys are worth $10 billion. Jones bought the team in 1989 for a then-record $150 million. Jones also said he'd never sell the NFL club. Also discussed is Major League Baseball's $5 billion extension with  Fox, netting owners a 36 percent average annual increase over the existing deal. The agreement keeps marquee properties like the World Series and All-Star Game with Fox after its parent completes the $71 billion sale of assets to Walt Disney Co. Also discussed is MLB's three-year digital rights deal with John Skipper-led DAZN. It will deliver a live show each weeknight via the company's digital sports streaming platform.  Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Colin Tipton

<p>Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including Jerry Jones's assertion that his Dallas Cowboys are worth $10 billion. Jones bought the team in 1989 for a then-record $150 million. Jones also said he'd never sell the NFL club. Also discussed is Major League Baseball's $5 billion extension with  Fox, netting owners a 36 percent average annual increase over the existing deal. The agreement keeps marquee properties like the World Series and All-Star Game with Fox after its parent completes the $71 billion sale of assets to Walt Disney Co. Also discussed is MLB's three-year digital rights deal with John Skipper-led DAZN. It will deliver a live show each weeknight via the company's digital sports streaming platform.  Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Colin Tipton</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Would You Pay $10 Billion for the NFL's Dallas Cowboys

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/883cf6e1-2a93-49a8-84dd-ae39008fa532/transcript