DC United Senior Vice President Sam Porter discusses a host of issues related to the business of sports, including the recent signing of former Manchester United and Everton player Wayne Rooney. The former England international is the latest big-name import to Major League Soccer. Porter also discusses how Rooney affects the team’s business, including sponsors like Audi, which has its name on the club’s new stadium. He also talks about the justification of MLS valuations, and what role media and technology will play in helping pro sports teams drive revenue.

A former sports agent, Porter also works with English Premier League club Swansea. The clubs share some of the same owners.

To listen to this podcast click here (running time xx:xx)

To contact the reporters on this story:

Scott Soshnick in New York at ssoshnick@bloomberg.net;

Eben Novy-Williams in New York at enovywilliam@bloomberg.net;

Michael Barr in New York at mbarr18@bloomberg.net

To contact the editor responsible for this story:

Scott Soshnick at ssoshnick@bloomberg.net

DC United Senior Vice President Sam Porter discusses a host of issues related to the business of sports, including the recent signing of former Manchester United and Everton player Wayne Rooney. The former England international is the latest big-name import to Major League Soccer. Porter also discusses how Rooney affects the team’s business, including sponsors like Audi, which has its name on the club’s new stadium. He also talks about the justification of MLS valuations, and what role media and technology will play in helping pro sports teams drive revenue.A former sports agent, Porter also works with English Premier League club Swansea. The clubs share some of the same owners.To listen to this podcast click here (running time xx:xx)To contact the reporters on this story:Scott Soshnick in New York at <a>ssoshnick@bloomberg.net</a>;Eben Novy-Williams in New York at <a>enovywilliam@bloomberg.net</a>;Michael Barr in New York at <a>mbarr18@bloomberg.net</a>To contact the editor responsible for this story:Scott Soshnick at <a>ssoshnick@bloomberg.net</a>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Wayne Rooney Comes to America as MLS Dollars Grow

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c9075db6-64af-40eb-8c4e-ae39009736f3/transcript