Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including a new marketing campaign by the surging Brooklyn Nets. The campaign, dubbed ``Bet on Brooklyn,'' will be featured around Wall Street as the team targets fans in Manhattan. The team is offering a locked in, two-year price for season tickets. The campaign will include branded coffee carts in the Wall Street and Fulton Street subway stations. Also discussed is Pepsi's attempt to market during the Super Bowl in Atlanta, the home of rival Coke. The NFL has specific rules as to what Coke can -- and cannot -- do because Pepsi is a league sponsor. Also talked about is the trade request by Anthony Davis, who told the New Orleans Pelicans that he'd rather play elsewhere in a move that could reshape the NBA's balance of power. 

Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Madena Parwana

Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including a new marketing campaign by the surging Brooklyn Nets. The campaign, dubbed ``Bet on Brooklyn,'' will be featured around Wall Street as the team targets fans in Manhattan. The team is offering a locked in, two-year price for season tickets. The campaign will include branded coffee carts in the Wall Street and Fulton Street subway stations. Also discussed is Pepsi's attempt to market during the Super Bowl in Atlanta, the home of rival Coke. The NFL has specific rules as to what Coke can -- and cannot -- do because Pepsi is a league sponsor. Also talked about is the trade request by Anthony Davis, who told the New Orleans Pelicans that he'd rather play elsewhere in a move that could reshape the NBA's balance of power. Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Madena Parwana

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Wall Street Targeted by Suddenly Surging Brooklyn Nets

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/885c82cb-3bd7-4877-b1b6-ae39008bb3ad/transcript

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