Nascar President Brent Dewar discusses a host of topics related to the business of car racing, including this weekend's Daytona 500, which is often referred to as the circuit's Super Bowl. He also discusses whether Monster Energy will re-sign as a sponsor and how the league is trying to drive engagement with its core fan base while attracting new customers. Dewar also talks about establishing a footprint in the New York area and says the sport may be close to adding a new manufacturer. 

Dewar was promoted to president of Nascar earlier this year after having served as the racing league's chief operating officer and vice chairman. He serves on Nascar's board of directors. Prior to joining Nascar Dewar was an executive with General Motors. 

Nascar President Brent Dewar discusses a host of topics related to the business of car racing, including this weekend's Daytona 500, which is often referred to as the circuit's Super Bowl. He also discusses whether Monster Energy will re-sign as a sponsor and how the league is trying to drive engagement with its core fan base while attracting new customers. Dewar also talks about establishing a footprint in the New York area and says the sport may be close to adding a new manufacturer. Dewar was promoted to president of Nascar earlier this year after having served as the racing league's chief operating officer and vice chairman. He serves on Nascar's board of directors. Prior to joining Nascar Dewar was an executive with General Motors.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Vroom! Vroom! Nascar Revs Up as Daytona 500 Arrives

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