XFL Chief Executive Officer Oliver Luck and President Jeffrey Pollack join Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including what it takes to launch a new professional sports league. The XFL, which is being funded by WWE founder Vince McMahon, begins play this weekend. The executives discuss a range of topics related to the league and its business, including players, branding, rules and the importance of the XFL’s television agreements with Fox and Disney’s ABC and ESPN. Also discussed is how the teams are branded, why the XFL chose to play in major markets, and how long it’ll take for profitability. Luck and Pollack also talk about the long-term business plan for the league, and whether an affiliation with the NFL is possible.




Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr




Producer: Tim Herro




To contact the reporters on this story:

Scott Soshnick in New York at ssoshnick@bloomberg.net;

Eben Novy-Williams in New York at enovywilliam@bloomberg.net;

Michael Barr in New York at mbarr18@bloomberg.net




To contact the editor responsible for this story:

Scott Soshnick at ssoshnick@bloomberg.net

XFL Chief Executive Officer Oliver Luck and President Jeffrey Pollack join Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including what it takes to launch a new professional sports league. The XFL, which is being funded by WWE founder Vince McMahon, begins play this weekend. The executives discuss a range of topics related to the league and its business, including players, branding, rules and the importance of the XFL’s television agreements with Fox and Disney’s ABC and ESPN. Also discussed is how the teams are branded, why the XFL chose to play in major markets, and how long it’ll take for profitability. Luck and Pollack also talk about the long-term business plan for the league, and whether an affiliation with the NFL is possible. Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Tim Herro To contact the reporters on this story:Scott Soshnick in New York at <a href="mailto:ssoshnick@bloomberg.net">ssoshnick@bloomberg.net</a>;Eben Novy-Williams in New York at <a href="mailto:enovywilliam@bloomberg.net">enovywilliam@bloomberg.net</a>;Michael Barr in New York at <a href="mailto:mbarr18@bloomberg.net">mbarr18@bloomberg.net</a> To contact the editor responsible for this story:Scott Soshnick at <a href="mailto:ssoshnick@bloomberg.net">ssoshnick@bloomberg.net</a>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Vince McMahon’s XFL Reboot Looks 100 Years Ahead

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/74492cbf-4305-4a98-9d00-ae39006e9e08/transcript