Bloomberg's Michael Barr and Scarlet Fu chat about USC and UCLA moving to join the Big Ten, the latest on LIV Golf and more. Plus, a preview of their conversation with Super Bowl winning former NFL QB Joe Theismann, who will be participating in the American Century Championship celebrity golf tournament.

<p>Bloomberg's Michael Barr and Scarlet Fu chat about USC and UCLA moving to join the Big Ten, the latest on LIV Golf and more. Plus, a preview of their conversation with Super Bowl winning former NFL QB Joe Theismann, who will be participating in the American Century Championship celebrity golf tournament.</p>

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

<p>Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

USC and UCLA in Big Ten, Joe Theismann Chat Preview (Podcast)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/18850ef8-f15d-4b34-9ca5-aec5011049e9/transcript

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