Hosts Michael Barr and Scarlet Fu welcome Ron Kruszewski, chairman and CEO of Stifel Financial to the show to discuss his firm’s various sports interests, including a four-year sponsorship deal with the US Alpine Ski team. The team is led by Mikaela Shiffrin, who is chasing an all-time wins record. They talk about her chase and the state of sports sponsorships.

New York City FC CEO Brad Sims on the World Cup
39:13

Big East Commissioner Val Ackerman on March Madness and UConn Basketball
37:40

Business of Soccer: LA Is Preparing To Be Major World Cup Hub
27:34