It's a blockbuster deal in the world of golf...The USGA and ProMedica have announced a long-term partnership that includes presenting partner rights for the U.S. Women's Open, which means more eyeballs on the sport, and bigger checks for the athletes involved. Hosts Scarlet Fu and Mike Lynch discuss with U.S. Golf Association CEO Mike Whan.

<p>It's a blockbuster deal in the world of golf...The USGA and ProMedica have announced a long-term partnership that includes presenting partner rights for the U.S. Women's Open, which means more eyeballs on the sport, and bigger checks for the athletes involved. Hosts Scarlet Fu and Mike Lynch discuss with U.S. Golf Association CEO Mike Whan.</p>

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

<p>Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

U.S. Women's Open Purse Nearly Doubles to $10M

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/06b120f5-1f1c-4cc8-a2c8-ae39003aa40d/transcript

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