Laura Froelich, global head of sports partnerships at Twitter, covers a host of topics, including her global search for content -- and the accompanying frequent flyer miles. She also discusses  Twitter's portfolio of sports assets, how the company monetizes sports and whether the platform is a friend or foe to linear TV. Froelich also talks about social media's place in enhancing traditional sports broadcasts and why a younger demographic is appealing to advertisers. 

Froelich joined Twitter in 2014 and became global director of sports partnerships early this year. Prior to that she spent five years at CBS Interactive, developing marketing programs for advertisers. The native New York also touches on her affinity for the New York Jets.

Laura Froelich, global head of sports partnerships at Twitter, covers a host of topics, including her global search for content -- and the accompanying frequent flyer miles. She also discusses  Twitter's portfolio of sports assets, how the company monetizes sports and whether the platform is a friend or foe to linear TV. Froelich also talks about social media's place in enhancing traditional sports broadcasts and why a younger demographic is appealing to advertisers. Froelich joined Twitter in 2014 and became global director of sports partnerships early this year. Prior to that she spent five years at CBS Interactive, developing marketing programs for advertisers. The native New York also touches on her affinity for the New York Jets.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Tweet, Tweet: Meet the Woman Behind Twitter's Sports 

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