Bloomberg Business of SportsBloomberg Business of Sports

Tom Brady, Dynastic Patriots Can't Boost TV Audience

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Scott Soshnick and Michael Barr discuss a host of issues related to the business of sports, including the less-than-stellar ratings for New England's 13-3 win over the Los Angeles Rams in the Super Bowl. The game posted a 44.9 overnight rating on CBS, which is the lowest since the Pittsburgh Steelers and Arizona Cardinals in 2009. Also discussed is what may happen during the offseason, including a possible change in how instant replay is utilized for questionable calls and non-calls like the pass interference that wasn't in the Rams-New Orleans NFC championship game. Also talked about are developments in the sale of Fox's 22 regional sports networks. Among the bidders are Apollo Global Management, Sinclair Broadcast Group Inc. and Major League Baseball. Other interested parties include Platinum Equity and Liberty Media Corp. 

Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Bob Bragg

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Bloomberg Business of Sports

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listene 
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