John Collins, chief executive officer of On Location Experiences, discusses the business surrounding the high-end hospitality business that surrounds the Super Bowl. On Location, which is part owned by the NFL’s 32 owners through their investment vehicle, 32 Equity, offers luxury travel, accommodations and experiences like on-field, post-game access. It’s offerings include a number of NFL events beyond the title game, including the Pro Bowl, draft and international games in London and Mexico City.

Collins joined OLE in 2015 from the National Hockey League, where he served as COO for nine seasons. He spearheaded a number of initiatives at the NHL, including the popular Winter Classic outdoor game. Prior to that Collins was a senior executive at the NFL for 15 years before taking over as president of the Cleveland Browns for the 2004-06 seasons.