Prelim ratings for the Tokyo Olympics opening ceremony were down 36% compared to 2016. Meantime, The 2021 NBA Finals averaged 9.9 million viewers per game, the lowest since 2007. Jason, Barr, and Lynch break down the numbers, and discuss whether TV ratings are still the best way of measuring fan engagement. Plus, the NFL announced it will fine unvaccinated players for violating COVID protocols, and, SEC takeover - the Longhorns and Sooners have announced their intent to leave the Big 12. All that and more on this Monday edition of Bloomberg Business of Sports.

<p>Prelim ratings for the Tokyo Olympics opening ceremony were down 36% compared to 2016. Meantime, The 2021 NBA Finals averaged 9.9 million viewers per game, the lowest since 2007. Jason, Barr, and Lynch break down the numbers, and discuss whether TV ratings are still the best way of measuring fan engagement. Plus, the NFL announced it will fine unvaccinated players for violating COVID protocols, and, SEC takeover - the Longhorns and Sooners have announced their intent to leave the Big 12. All that and more on this Monday edition of Bloomberg Business of Sports.</p>

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

<p>Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Tokyo Opening Ceremony, NBA Ratings, NFL Fines

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d67cc6ac-b44a-48ae-99eb-ae390046a2ca/transcript

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