Prelim ratings for the Tokyo Olympics opening ceremony were down 36% compared to 2016. Meantime, The 2021 NBA Finals averaged 9.9 million viewers per game, the lowest since 2007. Jason, Barr, and Lynch break down the numbers, and discuss whether TV ratings are still the best way of measuring fan engagement. Plus, the NFL announced it will fine unvaccinated players for violating COVID protocols, and, SEC takeover - the Longhorns and Sooners have announced their intent to leave the Big 12. All that and more on this Monday edition of Bloomberg Business of Sports.

Prelim ratings for the Tokyo Olympics opening ceremony were down 36% compared to 2016. Meantime, The 2021 NBA Finals averaged 9.9 million viewers per game, the lowest since 2007. Jason, Barr, and Lynch break down the numbers, and discuss whether TV ratings are still the best way of measuring fan engagement. Plus, the NFL announced it will fine unvaccinated players for violating COVID protocols, and, SEC takeover - the Longhorns and Sooners have announced their intent to leave the Big 12. All that and more on this Monday edition of Bloomberg Business of Sports.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Tokyo Opening Ceremony, NBA Ratings, NFL Fines

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d67cc6ac-b44a-48ae-99eb-ae390046a2ca/transcript

Join hosts Michael Barr, Damian Sassower and special guest host Bloomberg Originals correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

First, Bluestone Equity Partners founder and managing partner Bobby Sharma joins to discuss some of his firm's sports interests and why sports remain a strong area to invest in.

They welcome Keith Wachtel, chief business and revenue officer and EVP of Global Partnerships at the NHL to discuss the state of the league as the Stanley Cup playoffs continue and after a big year for attendance and revenue.

Churchill Downs CEO Bill Carstanjen joins to talk about the upcoming Kentucky Derby and its long rich history as well as how the run has found a way to continue and stay relevant through the years.

Plus, we have a portion of the latest episode of "The Deal with Alex Rodriguez and Jason Kelly" featuring Endeavor and TKO President and COO Mark Shapiro.

Join hosts Michael Barr, Damian Sassower and special guest host Bloomberg Originals correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.
First, Bluestone Equity Partners founder and managing partner Bobby Sharma joins to discuss some of his firm's sports interests and why sports remain a strong area to invest in.
They welcome Keith Wachtel, chief business and revenue officer and EVP of Global Partnerships at the NHL to discuss the state of the league as the Stanley Cup playoffs continue and after a big year for attendance and revenue.
Churchill Downs CEO Bill Carstanjen joins to talk about the upcoming Kentucky Derby and its long rich history as well as how the run has found a way to continue and stay relevant through the years.
Plus, we have a portion of the latest episode of "The Deal with Alex Rodriguez and Jason Kelly" featuring Endeavor and TKO President and COO Mark Shapiro.

Churchill Downs Preps for Derby Day, Stanley Cup Playoffs Skate On

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a84174ad-51c5-435c-aedc-b15e0140d078/transcript

Join hosts Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.

With the NFL Draft coming up, former pro linebacker and Athletes.org co-founder Brandon Copeland joins to talk about how his firm helps college athletes better understand their finances, plus shares his predictions for the draft.

Real Salt Lake President John Kimball discusses the growth of soccer in the US and the growth of sports in Salt Lake City, as the world reacts to the NHL's Coyotes relocating from Arizona to Utah's capital.

Oak View Group chairman and CEO Tim Leiweke joins to discuss the opening of his company's newest venue in Manchester, UK and the massive live entertainment venue industry. 

Plus, a look at the latest episode of "The Deal with Alex Rodriguez and Jason Kelly", featuring former NFL star receiver, Larry Fitzgerald. 

Join hosts Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.
With the NFL Draft coming up, former pro linebacker and Athletes.org co-founder Brandon Copeland joins to talk about how his firm helps college athletes better understand their finances, plus shares his predictions for the draft.
Real Salt Lake President John Kimball discusses the growth of soccer in the US and the growth of sports in Salt Lake City, as the world reacts to the NHL's Coyotes relocating from Arizona to Utah's capital.
Oak View Group chairman and CEO Tim Leiweke joins to discuss the opening of his company's newest venue in Manchester, UK and the massive live entertainment venue industry. 
Plus, a look at the latest episode of "The Deal with Alex Rodriguez and Jason Kelly", featuring former NFL star receiver, Larry Fitzgerald.

Salt Lake City Sports Growth, Multi-Billion Dollar Venues

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f43b969c-6767-49dd-87cb-b157016a3f2f/transcript

Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.

Bloomberg News municipal finance reporter Amanda Albright discusses her story on how former MLB All-Star Frank White helped to upend a $2 billion ballpark and entertainment district project in Kansas City.

Then, Bloomberg Originals chief correspondent Jason Kelly reflects on his conversation with US soccer legend Brandi Chastain, from the latest episode of "The Deal with Alex Rodriguez and Jason Kelly."

Bloomberg Businessweek contributor and sportswriter Alan Shipnuck details his feature story on the PGA and LIV Golf, "Everyone Is Rich, No One Is Happy. The Pro Golf Drama Is Back."

Plus, MLB Hall of Famer and Atlanta Braves legend Tom Glavine joins to talk April baseball and golf, ahead of the upcoming "Invited Celebrity Classic" tournament. 

Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Bloomberg News municipal finance reporter Amanda Albright discusses her story on how former MLB All-Star Frank White helped to upend a $2 billion ballpark and entertainment district project in Kansas City.
Then, Bloomberg Originals chief correspondent Jason Kelly reflects on his conversation with US soccer legend Brandi Chastain, from the latest episode of "The Deal with Alex Rodriguez and Jason Kelly." Bloomberg Businessweek contributor and sportswriter Alan Shipnuck details his feature story on the PGA and LIV Golf, "Everyone Is Rich, No One Is Happy. The Pro Golf Drama Is Back." Plus, MLB Hall of Famer and Atlanta Braves legend Tom Glavine joins to talk April baseball and golf, ahead of the upcoming "Invited Celebrity Classic" tournament.

Augusta to Arabia: Golf's Ever-Changing Landscape

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9189f835-d95f-4523-8882-b150017b52d6/transcript

Tokyo Opening Ceremony, NBA Ratings, NFL Fines

In 1 playlist(s)

Bloomberg Business of Sports

Social links

Follow podcast

Recent clips