Prelim ratings for the Tokyo Olympics opening ceremony were down 36% compared to 2016. Meantime, The 2021 NBA Finals averaged 9.9 million viewers per game, the lowest since 2007. Jason, Barr, and Lynch break down the numbers, and discuss whether TV ratings are still the best way of measuring fan engagement. Plus, the NFL announced it will fine unvaccinated players for violating COVID protocols, and, SEC takeover - the Longhorns and Sooners have announced their intent to leave the Big 12. All that and more on this Monday edition of Bloomberg Business of Sports.

NASCAR CEO Steve O'Donnell; Growing Pro Volleyball & USMNT's Matt Freese
38:31

LA Rams President Kevin Demoff on Building NFL Footprint Overseas
38:55

UEFA Pursues Infantino Criminal Case, Unrivaled, the Laver Cup
48:16