Prelim ratings for the Tokyo Olympics opening ceremony were down 36% compared to 2016. Meantime, The 2021 NBA Finals averaged 9.9 million viewers per game, the lowest since 2007. Jason, Barr, and Lynch break down the numbers, and discuss whether TV ratings are still the best way of measuring fan engagement. Plus, the NFL announced it will fine unvaccinated players for violating COVID protocols, and, SEC takeover - the Longhorns and Sooners have announced their intent to leave the Big 12. All that and more on this Monday edition of Bloomberg Business of Sports.

Special Edition: Winter Olympic Games Wrap Up
39:21

Instant Reaction: MSG Sports Considering Spinning Off New York Knicks, Rangers
08:54

BONUS: WWE's Logan Paul & Goldin CEO Ken Goldin
09:33