Media consultant Lee Berke joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including how the prospective television deals of the National Football League are playing a role in their ongoing labor talks with the players’ association. The owners are seeking long-term labor peace prior to those negotiations, hoping it’ll prompt networks to pay more for live rights to show games. Berke also talks about the affect sports betting has had on networks and contract negotiations with sports leagues. He also touches on the National Basketball Association, which is seeing an erosion of television audience this season. The NBA, though, has a younger audience that not only consumes on mobile but tends not to watch full games. And Berke also touches on whether the technology companies will be significant bidders for live sports rights in the near future.

<p>Media consultant Lee Berke joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including how the prospective television deals of the National Football League are playing a role in their ongoing labor talks with the players’ association. The owners are seeking long-term labor peace prior to those negotiations, hoping it’ll prompt networks to pay more for live rights to show games. Berke also talks about the affect sports betting has had on networks and contract negotiations with sports leagues. He also touches on the National Basketball Association, which is seeing an erosion of television audience this season. The NBA, though, has a younger audience that not only consumes on mobile but tends not to watch full games. And Berke also touches on whether the technology companies will be significant bidders for live sports rights in the near future.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

This Detroit TV Story Shows the Power of Live Sports

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/19566c2c-c529-4aeb-a48c-ae39006d474d/transcript