Nostalgia meets technology with a new way to trade sports cards -- a far cry from playground swaps or Lynchie's prized collection getting tossed by his dad. We check in with Alt founder and CEO Leore Avidar, who's won big-name backing (including Kevin Durant, Alexis Ohanian) for a platform meant to bring transparency and predictability to a booming market.

<p>Nostalgia meets technology with a new way to trade sports cards -- a far cry from playground swaps or Lynchie's prized collection getting tossed by his dad. We check in with Alt founder and CEO Leore Avidar, who's won big-name backing (including Kevin Durant, Alexis Ohanian) for a platform meant to bring transparency and predictability to a booming market.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

There's Big Money in Those Baseball Cards!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1222ccc6-aa44-4c13-a429-ae39005033f4/transcript