The US Tennis Association is expecting to generate over $50 million in revenue during this year's US Open. A combination of new ticket packages, exclusive experiences and special corporate packages take the action beyond the courts. Host Michael Barr presents a conversation the Bloomberg Businessweek team had with USTA Chief Commercial Officer Kirsten Corio live from the Open, then speaks with Bloomberg Senior Reporter Gillian Tan about what sets this year's US Open apart.

<p>The US Tennis Association is expecting to generate over $50 million in revenue during this year's US Open. A combination of new ticket packages, exclusive experiences and special corporate packages take the action beyond the courts. Host Michael Barr presents a conversation the Bloomberg Businessweek team had with USTA Chief Commercial Officer Kirsten Corio live from the Open, then speaks with Bloomberg Senior Reporter Gillian Tan about what sets this year's US Open apart.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

The Big Money at the US Open

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b685db1f-5cd1-4ed9-9885-af040175fb0b/transcript