On this Bloomberg Business of Sports podcast, Scott Soshnick and Eben Novy-Williams discuss the best and worst-received Super Bowl ads, television ratings for the big game, and how much of a boon the Winter Olympics could be for NBC.

Warriors Said To Be Valued at $11 Billion; Next 3 Founder Carolyn Tisch Blodgett
38:48

KKR To Buy Sports Investor Arctos; Robinhood's Prediction Markets
38:36

Brooks Koepka Quits LIV Golf, US Sports Global Expansion
38:05