On this Bloomberg Business of Sports podcast, Scott Soshnick and Eben Novy-Williams discuss the best and worst-received Super Bowl ads, television ratings for the big game, and how much of a boon the Winter Olympics could be for NBC.

NASCAR CEO Steve O'Donnell; Growing Pro Volleyball & USMNT's Matt Freese
38:31

LA Rams President Kevin Demoff on Building NFL Footprint Overseas
38:55

UEFA Pursues Infantino Criminal Case, Unrivaled, the Laver Cup
48:16