On this Bloomberg Business of Sports podcast, Scott Soshnick and Eben Novy-Williams discuss the best and worst-received Super Bowl ads, television ratings for the big game, and how much of a boon the Winter Olympics could be for NBC.

'The Messi Effect' with The Athletic's Paul Tenorio & SailGP's Andrew Thompson
39:02

Indy 500, The 'Double', First Women's Sports Franchise to Hit $1 Billion
37:40

MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
39:01