Nascar President Steve Phelps joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports, including the money surrounding U.S. auto-racing’s biggest race, the Daytona 500. Phelps also talks about the sale of a limited stake in the racing circuit, and the challenges posed by a changing media landscape that threatens Nascar’s long-time dominance on television. Also discussed is how Nascar can better promote its top drivers, helping names like Joey Logano, Kevin Harvick and Martin Truex Jr. gain traction outside racing circles.

Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams

Producer: Madena Parwana

Nascar President Steve Phelps joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports, including the money surrounding U.S. auto-racing’s biggest race, the Daytona 500. Phelps also talks about the sale of a limited stake in the racing circuit, and the challenges posed by a changing media landscape that threatens Nascar’s long-time dominance on television. Also discussed is how Nascar can better promote its top drivers, helping names like Joey Logano, Kevin Harvick and Martin Truex Jr. gain traction outside racing circles.Hosts: Scott Soshnick, Michael Barr and Eben Novy-WilliamsProducer: Madena Parwana

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Start Your Engines! The Money in Nascar's Biggest Race

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/005a07dd-0345-481c-9279-ae39008ac123/transcript